Who we are

Bob Sheffield has set-up WinningCulture to use his experience and expertise to help businesses and the people in them achieve their best potential – their calling.

I have a passion for excellence through employee engagement and systemBob Sheffields thinking and using my WinningCulture concept I can help you focus your effort on the things that matter most.

Bob Sheffield graduated from Mississippi State University in 1972 with a degree in Petroleum Engineering and a commission as an officer in the United States Air Force (USAF). After undergraduate pilot training, he spent almost ten years in the USAF flying a variety of fighter aircraft including the F-4 Phantom, the F-5E Tiger II and the Mig-21. During this time Bob served in Australia, New Zealand, the Philippines, Okinawa, Somalia, South Korea, Taiwan, and various locations in the United States.

In April 1982 Bob left the USAF to apply his Petroleum Engineering degree with Shell in New Orleans. Afterwards, he was employed by various Shell companies and engaged in nearly all aspects of the oil and gas exploration and production business in California, Louisiana, Michigan, Montana, New Mexico and Texas; including managing logistics operations in the U.S. Gulf of Mexico. During this time he obtained Masters Degrees in Petroleum Engineering and Business Administration (MBA).

As Managing Director of Shell Aircraft Limited from 2004 until June 2012, Bob was responsible for air transportation safety throughout Shell’s global operations, including its corporate fleet, all of the aircraft chartered to support Shell’s operations worldwide, and airline risk management. During that time, Shell operated or contracted for operation of about 100 aircraft that flew just under 100,000 hours to move more than 1 million passengers each year in over 50 countries. Shell Aircraft conducted over 100 annual audits of these operations to improve air safety.

Bob served on the Aviation Subcommittee of the International Association of Oil and Gas Producers (OGP), on the Board of Governors of the European Business Aviation Association (EBAA), on the Council of the British Business and General Aviation Association (BBGA) and on the Executive Committee for the International Helicopter Safety Team (IHST). Bob is a Member of the Royal Aeronautical Society.

Bob led an international team of experts sponsored by Helicopter Association International (HAI), the International Business Aviation Council (IBAC), the new European Helicopter Association (EHA) and the British Helicopter Association (BHA) to revise the International Standard for Business Aircraft Operations (IS-BAO) to make it fully effective for helicopters.

Bob retired from Shell in August 2012 and created WinningCulture LLC as a platform for consulting on quality, safety, customer service.

After Shell, Bob worked for a time as Senior Advisor to AgustaWestland’s CEO for Safety & Fleet Operational Improvements. He also consulted with energy companies on logistics integration.

Bob is a freelance consultant.